Advance reading copy, an early copy of a book which is sent to reviewers, bookstores, and magazines
So, question: Do you like free books? If so, consider signing up for our advance reader copies (ARCs). Sending out ARCs of books is a long-established standard procedure for publishers. These early copies help to generate buzz for upcoming books as well as their authors. For most of the publishing industry, these get sent to people who have significant influence in the industry: big-name reviewers, magazines, bookstores and celebrities. People who others in the industry listen to, according to the traditional publishers.
At Grey Gecko Press, we’re all about innovation and turning traditional methodologies on their ear to make sure they’re still valid and viable. That, and telling good stories to as many people as possible. So naturally, when it came to ARCs, we looked at the idea from an out-of-the-box perspective, and we found ourselves asking one simple question:
Why should the “important people” have all the fun?
With the state of the industry as it stands today, every single review and every single star on Amazon, Barnes and Noble and GoodReads represents sales won or lost. And none of them are any more or less important than any other. So why would we restrict advance reviewers to “important” people?
Grey Gecko Press is proud to announce the Advance Reader Program. There’s only one qualification you need to be a member of this program: a love of reading.
Well, that and an email address.
What is the ARP?
The Advance Reader Program is designed to get copies of upcoming Grey Gecko Press releases in the hands of reviewers before the book’s official release date, so that on that date, these reviewers can go to Amazon.com and the other sites and post their reviews of the book. These releases will be of all lengths, from individual short stories all the way up to extended-length novels.
Who can join the program? What’s required?
Anyone can request to join the program. All you need is an email address where you can accept files up to 10mb in size, and the ability – and time – to read.
How does the program work?
Once you’re signed up, you’ll periodically receive emails from Grey Gecko inviting you to read and review an upcoming release. Simply reply to the email and let us know you’re interested. If you’re not interested in the work being released, simply let us know, and we’ll remove you from our tracking of that title. If you do nothing, we’ll take that as a sign you want to read the book, and you will receive another email a few weeks before the release date of the title. This email will include the eARC and a reminder to post your review within two weeks of the release.
What are my responsibilities in the ARP?
In exchange for receiving an eARC (electronic Advance Reader Copy), you agree to post a review on the websites for Amazon, Barnes & Noble, and GoodReads using a link that will be provided to you. You agree to post this review within 2 weeks of the title’s release date.
What happens if I don’t post the review within 2 weeks?
You’re dropped from the program, and the next person on the waiting list will take your place. That said, if you have a good reason for missing the deadline, let us know! We know that life gets in the way sometimes, and we’re willing to work with you. Please understand: we’re not trying to be jerks about this, but we do need reviewers. That’s the whole point of the program. And there is a real monetary value to the ebook that we’re sending you.
How do I join?
Send an email to firstname.lastname@example.org. If we have room in the program – space is limited – we’ll add you to the list. If not, you’ll get on the waiting list. Either way, you’ll receive a confirmation email detailing your status. It’s that easy.
We look forward to all our new readers helping to innovate in the publishing industry.